Masar Destination in Makkah has been designed as a human-centered urban model, moving beyond traditional real estate approaches. The project has been awarded LEED Gold certification and has scored 85% in the Global Real Estate Sustainability Benchmark (GRESB). Pedestrian accessibility, seamless access to the Haram, and smart city principles have been prioritized to enhance visitor and resident experiences. The development is managed in accordance with international standards, ensuring environmental sustainability, efficient resource use, and long-term value to the community. Masar is regarded as a transformative example of modern urban planning.
