Dubai developers turn to Bollywood as competition grows across the emirate’s booming real estate market. With billions of dirhams in new launches every quarter, companies are searching for fresh ways to stand out.
Industry observers note that Dubai developers turn to Bollywood as a strategic response to strong demand from Indian investors, who remain among the most active property buyers in the city.
A clear example is Shahrukhz, a commercial tower developed in partnership with Shah Rukh Khan. The project shows how celebrity branding is now integrated directly into development identity.
At the same time, John Abraham has taken on a role as a wellness ambassador, encouraging younger generations to view property as a long-term investment opportunity.
Experts emphasise that while celebrity influence creates visibility, buyers still focus on fundamentals such as location, build quality, and timely delivery before making final commitments.
