
Branded residences were reported to have recorded strong growth across the Middle East, with Dubai and the wider Gulf identified as key contributors to global expansion, according to Savills. Regional supply was increased by 187% over the past five years, placing MENA among the fastest-growing markets worldwide. Globally, the number of branded residential schemes is expected to reach 910 projects by the end of 2025, reflecting 19% annual growth. Dubai accounted for 64 completed schemes and 87 in the pipeline. Branded residences are increasingly concentrated in well-connected cities and resort destinations, supported by international investor demand and long-term capital security across the Gulf region.